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Data Analyst
Location:Torrance, CA
Job Type:Regular Full Time
  
Summary:

We seek an experienced data analyst to join our Marketing Solutions team. This position will mine and identify valuable audience data while monitoring and reporting on advanced marketing campaigns with the goal of helping drive client ROI.


Responsibilities:
  • Identify high value audiences and data within customer database for targeting campaigns
  • Monitor advanced digital, email, social, behavioral and account-based marketing campaigns and recommend optimizations
  • Generate, manage and distribute ongoing reporting for client campaigns
  • Make recommendations for improving performance and engagement of marketing products and solutions
  • Be on-call for client’s reporting questions and reviews
  • Communicate interdepartmentally to ensure client/campaign performance issues are addressed
  • Develop aggregated benchmarking reports for various marketing mediums and tactics
  • Be extremely organized and highly detail oriented

Requirements:
  • 5+ years experience in marketing data analysis and reporting
  • Bachelor’s degree or equivalent combination of education and direct experience
  • Digitally minded and able to learn new software/platforms quickly
  • Understand marketing metrics related to engagement and campaign success
  • Deep knowledge of Google Analytics, Facebook Insights and DoubleClick
  • Familiarity with Customer Data Platforms a plus
  • Familiarity with JIRA, Asana and/or other project management tools
  • Familiarity with Domo or other automated reporting tools
  • Demonstrated exceptional customer service skills from previous employment
  • Exceptional organizational, presentation, and communication skills
  • Demonstrated ability to deal with change and quick deadlines
  • Strong knowledge of Excel and PowerPoint
  • Background in B2B advertising/marketing a plus

 

About Bobit Business Media:

Businesses run faster, smarter, and better with essential information and services Bobit provides. We bring buyers and sellers together through our media and events. We help advance the markets we serve and their critical business decisions are made with the information, data, and technology we deliver. Bobit helps business move forward. Bobit Business Media is a national B2B media company providing business information and solutions via print and digital magazines, digital media, live events and specialized marketing tools.

No phone calls / No agencies, principals only